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Digital Marketing

This Course includes

  • 28.5 Hr Video lectures
  • Full Lifetime Access
  • Personal Mentorship
  • Course By Jitasmita Banerjee

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Digital Marketing

Learn from Serial Entrepreneur who grew 2 ventures to 15 Mn+ Monthly Traffic - Step by Step Process for Digital Success
Course By:

Jitasmita Banerjee


English(Indian)

Course By:

Jitasmita Banerjee

About this course

Read more

This course is an ideal course for someone running his own business or someone who is responsible for digital marketing at a company. The whole digital marketing arena is really confusing and has a goldmine of opportunities at the same time. You can either spend months into understanding the small nuances and waste Thousands of dollars and your precious time or you can take this course and see those nuances in minutes.

What Makes me Qualified to Take this Course

I started my first business Five Years back and struggled for first 8-9 months but then things started falling in place with me getting the hang of SEO. I started doing Million Dollar+ Yearly sales and raised money at a strong valuation.

Then I started my second business based on Social Media and had to learn Social Media Marketing for the same. Again I struggles for a year and then started getting results. I grew that business to 15 Mn+ Monthly visitors solely through Facebook Traffic.

My third business is a Digital Marketing Agency where I am working with some of the largest brands in India and generating some great results for them.

What I have realized is that the concepts are simple and there are a few nuances which took me years to understand. Any newbie can save years of struggle if I share this information with them.

I, thus, started teaching as a Guest Faculty at top MBA colleges in India and students just loved the practical on-the-ground lectures based on my real life case studies.

What will you learn from this course?

I have based this course on the key learnings that I have had over last 5 years. Most of these learnings are counter-intuitive and would take years to understand. I will take you through a step by step process to drive traffic to your website through Search and Social Media. By the end of this course, you would learn the art of mastering SEO, Social Media Marketing, Adwords, Social Media Ads and other digital channels.

You would be able to drive strong traffic (Million+ visits) to your website based on your learning.

Personalized Feedback and Queries Resolution

I would be there to help you grow your business and will answer your questions. My consulting charges are USD 100 per hour but this would be free of cost if you buy this course. Great value for your money.

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Curriculum

✔14section ✔ 175lectures ✔ 28h 26m total length


Introduction to Digital Marketing Course


  • 1. Digital Marketing Overview
  • 2. Introduction to Digital Marketing Course
  • 3. Digital Marketing Processes
  • 4. Bringing Targeted Traffic

Market Research


  • 5. Market Research Overview
  • 6. How to find a Hungry to Buy audience
  • 7. How to get responses on survey and analyze them
  • 8. How to Get Valuable Feedback Without survey

Email Marketing


  • 9. Why Market Your Business with Email
  • 10. How to Create a Free Mailchimp Account
  • 11. Add Opt-Ins & Pop Ups to Your Website for Free
  • 12. Collect Emails Without a Website
  • 13. Create an Email Campaign with Mailchimp
  • 14. Write Emails which get opened
  • 15. Email Marketing Analytics

Search Engine Optimization(SEO)


  • 16. Overview of SEO
  • 17. SEO Metrics
  • 18. SEO Optimisation of Website
  • 19. How to Verify Your Website in The Google Search Console
  • 20. How to take the Google Mobile Friendly test
  • 21. How to Do Keyword Research
  • 22. Brainstorming Keyword Ideas
  • 23. How to Narrow Down Your Keyword List
  • 24. How to Assess Keyword Competition & Choose Target Keywords
  • 25. How to Write Title Tags Search Engines Love
  • 26. How to Skyrocket Clickthrough Rate with Meta Descriptions
  • 27. How to Appear in the Google Image Search Results Part 1
  • 28. How to Appear in the Google Image Search Results Part 2
  • 29. Copy Optimization
  • 30. The Types of Backlinks That Really Matter and How to Get Them
  • 31. How to Maximise Links for Your SEO Campaigns
  • 32. How to create content that gains links
  • 33. How to increase Page Authority
  • 34. Local SEO: How to Rank Your Local Business in Google

Facebook Marketing


  • 35. Why Market Your Business on Facebook
  • 36. Facebook Page Setup
  • 37. Facebook icon and cover image
  • 38. Writing Page description and creating first post
  • 39. How to get the first page likes
  • 40. Facebook Competitions Contests
  • 41. Facebook Groups
  • 42. Manage Multiple Facebook Pages
  • 43. Facebook Comments & Reviews
  • 44. Facebook Insights

Facebook Ads


  • 45. Overview of Facebook Ads
  • 46. Setup Facebook Ads Account
  • 47. Ad Policies
  • 48. Facebook Ad Structure
  • 49. ads manager
  • 50. Creating First Ad
  • 51. Choosing your audience
  • 52. Ad Placements
  • 53. Budgets
  • 54. Ad Creative
  • 55. Final Step Placing Ad Order
  • 56. Key Advertising Terms
  • 57. Facebook Ad Reports
  • 58. Facebook Pixel
  • 59. Website Custom Audiences
  • 60. Video Views Custom Audience
  • 61. How to get page likes with Ads Manager
  • 62. Video Ads
  • 63. Lead Ads
  • 64. Instagram Ads
  • 65. Dynamic Ads
  • 66. Collection Ads
  • 67. Canvas Ads
  • 68. Offer Ads
  • 69. Local Awareness Ads
  • 70. Event Response Ads
  • 71. Business Manager
  • 72. Custom Conversions and Events
  • 73. Facebook Marketing Partners
  • 74. Marketing Startup

YouTube Marketing


  • 75. YouTube Marketing Overview
  • 76. YouTube Marketing Strategies
  • 77. Competitor Analysis for Video Ideas
  • 78. Keyword Research for Video Ideas
  • 79. YouTube Account Setup
  • 80. YouTube Account Optimisation
  • 81. YouTube Banner
  • 82. YouTube Channel Tags
  • 83. YouTube SEO
  • 84. Enable Custom Thumbnails
  • 85. YouTube Thumbnails
  • 86. YouTube Cards
  • 87. YouTube Comments
  • 88. YouTube Monetisation
  • 89. Trick to Increase your subscribers
  • 90. YouTube Ads
  • 91. YouTube Analytics

Instagram Marketing


  • 92. Introduction and account creation
  • 93. Instagram Business Account Setup
  • 94. Instagram Bio
  • 95. Instagram Content Creation
  • 96. Instagram Reposting
  • 97. Instagram Followers Hack
  • 98. Instagram Hashtags
  • 99. Instagram Stories
  • 100. Instagram Spam
  • 101. Instagram Analytics
  • 102. Shopping on Instagram (New Feature)

Twitter Marketing


  • 103. Overview and setting up your account
  • 104. Twitter Profile Optimisation
  • 105. Twitter features and related terms
  • 106. How to get Followers
  • 107. Twitter Hashtags
  • 108. Twitter Polls
  • 109. Pinned Tweets
  • 110. How to get clients from twitter
  • 111. Twitter on Your website
  • 112. Twitter Analytics

Quora Marketing


  • 113. Why Market Your Business on Quora
  • 114. Quora Account Setup
  • 115. Quora Account Optimisation
  • 116. Questions to Answer
  • 117. How to write answers on quora
  • 118. Quora Promotion
  • 119. Find Blog Post ideas with Quora
  • 120. Quora Business Page Setup
  • 121. Quora Analytics

Google AdWords/Ads


  • 122. Google AdWord Overview
  • 123. How Google Ads Works
  • 124. Analyze Your PPC Competition
  • 125. Google Ads Account Setup Part 1
  • 126. Google Ads Account Setup Part 2
  • 127. Create your first Campaign
  • 128. Budgets and Bidding Strategy
  • 129. Advanced Campaign Settings
  • 130. Choose Profitable Keywords
  • 131. Writing Ads that attract Customers

Google Analytics


  • 132. Google Analytics Overview
  • 133. Google Analytics Demo Account
  • 134. How to Set Up Google Analytics & Install the Tracking Code On Your Website
  • 135. Overview of reports for analysis
  • 136. How to Add Backup Views
  • 137. How to Add Filters to Reporting Views
  • 138. How to Set Up Goals
  • 139. Ecommerce tracking with Google Analytics
  • 140. Analyzing Real time Reports
  • 145. How to Analyze Audience Reports
  • 146. Acquistion Reports
  • 147. Behavious Reports
  • 148. How to Analyse with Segments
  • 149. How to Track Marketing Campaigns with Campaign Tagging
  • 150. How to Use Benchmarking Reports to Grow a Business
  • 151. How to Set Up Custom Dashboards for In-Depth Analysis
  • 152. Custom dashboards for In-Depth Analysis
  • 153. How to Set Up Custom Alerts For Traffic Spikes and Drops
  • 154. How to Remove Spam Traffic from Google Analytics
  • 155. Use Machine Learning to Understand Your Data
  • 156. Managing Multiple Google Analytics Account
  • 157. How to Link Google Adwords to Google Analytics
  • 158. Assignment - Google Analytics

Pinterest Marketing


  • 159. Why Market Your Business on Pinterest
  • 160. Pinterest Account Setup
  • 161. Pinterest Account Optimisation
  • 162. Pinterest Account Verification
  • 163. How to follow people in Pinterest
  • 164. Pinterest Boards
  • 165. Pinterest Followers
  • 166. Pinterest Chrome Extension (Free)
  • 167. Pinterest Graphics

LinkedIn Marketing


  • 168. Overview
  • 169. Linkedin Account Setup
  • 170. Linkedin Connections Hack
  • 171. Linkedin InMail Hack
  • 172. LinkedArticles
  • 173. Linkedin Groups
  • 174. Linkedin Company Page Setup
  • 175. Linkedin Ad Credits

Overview

  • ✔ Drive Free Traffic through SEO and Social Media

  • ✔ How to market on all major social media platforms

  • ✔ Do Experiments on various Paid Channels to find the ROI positive ads and then scale them

  • ✔ Grow the Traffic to your website to Million+ Monthly Visits in 6 Months

  • ✔ Create Communities on Social Media Channels

  • ✔ Presenting your product in the best way

Best Content:

You will get best quality content in this course. After getting through this course your fundamentals concepts will be super clear.

Certificate:

Get certified by Tutedude. You can ask for the certificate after completing the course in chat section.

Live Doubt Solving:

If you have any doubt while learning, just type your doubt on the chat option and you will get connected to the mentor as soon as possible to clear all your doubts

Who is this course for

  1. ✔ Anyone who is running his/her own business

  2. ✔ Anyone who is responsible for Digital Marketing at her company

  3. ✔ Anyone who is looking to start her Digital Marketing Career

  4. ✔ Someone who gets thrills by seeing growth in Real Time GA traffic on a day to day basis